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Much of the contents of these guidelines were excerpted with permission from the Beginners Guide to the Hobby of Postcard Collecting, The Capital of Texas Postcard Club.Thanks also to Chuck Harbert; and to Nina Webber, whose donated postcards are used for the examples on this page.Furthermore, strong competition in a narrowing market caused many publishers to go out of business.New printing processes allowed printing on post cards with high rag content that caused a linen-like finish.
Photochromes are not real photos but rather, printed cards done by a photochrome process.
To save ink, publishers left a clear border around the view, thus these postcards are referred to as White Border cards.
The relatively high cost of labor, along with inexperience and changes in public taste, resulted in the production of poor quality cards during this period.
Click here for links for dating rea Postcards with a divided back were permitted in the U. Many millions of cards were published in this era -- it was the golden age of postcards.
Up to this point, most postcards were printed in Germany, which was far ahead of the United States in the use of lithographic processes.Mike Roberts pioneered his WESCO cards soon after World War II.