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Hard quantitative and qualitative research on target markets is being done upfront, leading to more intelligent and considered projects, and buyers are demanding much more in the way of sophistication in communication.

Developers are investing in property marketing that extends beyond a logo and a glossy sales brochure – we are seeing campaigns that are playful, distinctive and specifically geared to engage the local community, just as much as potential buyers and investors.

There was some serious talent at this projects’ table – award-winning architects, FJMT, celebrity landscape designer, Jamie Durie from Durie Design, Shannon Vos from VOS Creative (former winner of Channel 9’s – The Block, Glass House), famous sculptor duo, Gillie & Marc, and street artists, Shannon Crees and Elliott ‘Numskull’ Routledge (organised by Authority Creative).

TNG collaborated with the architect, illustrators and sculptors appointed to bring the idea to life and Charlie Parker – half man, half elephant, and always depicted with his little bird mate – was born. Frost Collective – ‘Amara’, Alexandria (NSW) Frost Collective produced a beautiful property campaign for Amara Living’s, Amara in Alexandria.

Melbourne-based illustrator, Antra Švarcs, sourced inspiration for her unique Habitat illustrations from the surrounding spaces and places.

We feel the images she created truly evoke a sense of serenity and nostalgia.

The National Grid (TNG) delivered the branding, placemaking and marketing concepts for this project and attribute the success of the campaign to collaboration and the use of illustration.

He enjoys getting artfully lost in other cultures, movies, architecture, snow- and sea-related activities, language, beer and of course, Golden Crumpets. Paris-based illustrator, Thomas Cantoni, is one of the best in his field and, accordingly, he only works with the best, including Chanel, Porsche, Nike, Heineken – even Daft Punk!

We think you’ll agree that his airbrush art and vector curves are tres bon, to say the least. When’s the last time you caught up with a friend without playing catch up on your phone at the same time?

illustration, seems to be bridging the gap between seller and buyer – calming and reassuring purchasers by better communicating the benefits.

When building an engaging and effective suite of visual assets to present a project, it’s important to demonstrate sensitivity to the concerns of neighbouring residents and business owners.

Gatsby’s depictions captured the beautifully honest side of the area – adding authenticity and charm to the campaign – that really helped see this project get noticed above all others. Illustration is often thought of as a niche art form reserved for kid’s books and gig posters.

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