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e Harmony believed consumers would interpret the ad to mean that its scientific approach could potentially work for them, and not that it would guarantee they would find lasting love or make connections.
The ASA said consumers would interpret the claim "scientifically proven matching system" to mean that scientific studies had found that the website offered users a significantly greater chance of finding lasting love than what could be achieved if they did not use the service.
" The complaint that triggered the ruling was lodged by Lord Lipsey, the joint chairman of the All Party Parliamentary Group on Statistics and a former lay member of the ASA council.
"Phrases like 'scientifically proven' should be confined to claims that are just that, not used in crude puffery designed to lure in those longing for love,” said Lord Lipsey.
That seems to help keep it at the top of search results.
However, on a site like e Harmony.com, that matters far less than other singles dating sites.
Sign-up, create a profile, contact 5 women per day between 5 guys in 5 different parts of the country over a 12-week span, chat with them, and attempt to convince them to go on a date with us.
It’s a bit quicker on Match.com, but that’s not a knock on e We find that e is the perfect “backup” singles dating site, so to speak."Although we respectfully disagree with the ASA’s findings, we are happy to work with them to assure that our advertising is as clear as possible.Everyone in the online dating game is familiar with e The type of women most men would want to date can be found on e Everything we’ve taught you in our dating guide was implemented into our arsenal on e The review process on this site was no different from the others.To put things in perspective, the 15th ranked site saw a 3.3% response rate. However, we’ve found that e works best as a complementary site because it generally takes longer to set-up a date on this site than When you have no patience and want to meet someone right away, it’s best to use or