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Mostly this kind of strategy is used as a way to promote, display or exhibit different things, such as a sports team, a sport association among others.There are different events that can clearly exemplify this concept, such as the Super Bowl, the Olympic Games, the UEFA Champions League, the World Marathon Majors, and the FIFA World Cup.Companies who sponsor niche sports place the most importance on attributes including cost effectiveness, spectator demographics, and the company fit with the sport image. Stakeholders involved in sports include leagues, teams, athletes, and fans as well as cities and countries hosting sporting events.The media and businesses who promote their products and services through sports also receive benefits.

Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.They will not, however, compare a minor league baseball experience to an NFL game as they understand the two experiences will be very different.Sport differentiation is also important concerning sponsorship.Affordability also is a distinguishing factor among fans, as less-identified fans place greater importance on price.Other strategies that niche sports utilize to differentiate themselves from mainstream sports are providing easy access to team and player information, especially online, as well as offer affordable ticket prices and valuable promotions such as dollar beer nights and 25-cent hot dog nights.

These strategies follow the traditional four "P"'s of general marketing Product, Price, Promotion and Place, another four "P"’s are added to sport marketing, relating to the fact sports are considered to be a service.

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