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The new programme for government also sought to launch Tna G as the 3rd channel. Higgins remained as Minister for Arts, Culture and the Gaeltacht under Taoiseach John Bruton. The total cost in establishing the transmission and links networks, and the construction of the station's headquarters in the Connemara Gaeltacht, was IR£16.1 million.Annual running costs increased from IR£10.2 million in 1996 to IR£16 million in 2001, and €30 million in 2006.
It is anticipated that TG4 will itself start broadcasting its own programming produced in high-definition in the future.In fewer than six months from the launch of Teilifís na Gaeilge, almost 65% of Ireland's television sets were able to receive the channel and the nightly audience had risen to 250,000 viewers.Three months later, in May 1997, independent research revealed that the station was able to attract audiences of 500,000, or 68% of television sets in Ireland, for at least one hour's viewing per week.TG4 launched its high-definition channel (TG4 HD) in 2012 on Virgin Media Ireland.The first HD broadcast featured the 2012 TG4 Ladies Gaelic Football Championship final.In 1969, Lelia Doolan, Jack Dowling and Bob Quinn published Sit down and Be Counted, a book describing their campaign for a separate Irish-language television service.